The first point of call for online assessment

Within a few years of being founded, cut-e has established itself as the most innovative provider of online assessment for HR diagnostics on the web. 

Creative item formats, user-friendly reporting and rigorous scientific evaluation characterize the solutions provided by cut-e and ensure our client's success.

Today cut-e handles over 12 million candidate assessments each year, and supports the HR decisions of an impressive list of major companies and organizations worldwide by providing reliable, meaningful information.

Achieving growth through synergy

In May 2017, cut-e has been acquired by global professional services firm Aon. This is in line with cut-e’s strategy to continue our growth globally and ensure we can provide our clients with the best products and services available on the market. In this article Andreas Lohff, CEO of cut-e, explains the background to this acquisition and the implications and benefits for our employees and clients.

What we do

  • Founded in 2002, cut-e (pronounced ‘cute’) provides online tests, questionnaires and gamified assessments.
  • In May 2017, global professional services firm Aon plc acquired cut-e and integrated the company into its global talent solution.
  • cut-e and Aon undertake 30 million assessments each year in 90 countries and 40 languages.

"At cut-e we recruit smart people and build clever products. All our instruments are highly valid. We value our clients; our clients prefer cut-e." explains Andreas Lohff, Founder and Co-director of the cut-e Group.

Our values: smart. valid. preferred.

At cut-e, we deeply believe that psychometrics can create personal and organizational benefits that no other means can deliver. We focus on creating innovative approaches to manifest these benefits for our clients and the people we assess.

Putting clients first 

Everything we do is driven by client demands. Customer service to us means identifying our clients' needs and providing the optimum solution for these. Building strong client relationships and advising our clients, not preaching at them, to deliver clear value for money, sets us apart from our competitors.

Break away from tradition

To break away from tradition, improve on standard approaches and create more valuable, more effective ways of measuring human factors is a major driving force for us. We welcome unconventional ideas and are always prepared to learn and grow together with our clients.

Personal and professional integrity is paramount

At cut-e, personal and professional integrity is paramount. We treat people with fairness and respect. We create learning and development opportunities. We focus on skills, knowledge and thought leadership, not hierarchy. And we have fun when we work.

Highest scientific standard

All our tools are developed to the highest scientific standards. Our measurement is reliable, objective and valid. We continuously research and improve our tools. We cooperate with our clients and selected universities on psychometric research projects.

Our founders

cut-e was founded in 2002 by Andreas Lohff and Dr Achim Preuss and employs today more than 250 professionals worldwide.

Andreas Lohff

Chief Executive Officer of Aon Assessment Solutions

Andreas Lohff is a strategic assessment specialist and a distinguished business psychologist. As CEO of Aon Assessment Solutions, he leads the company’s growth and manages its international development within the Global Talent, Rewards and Performance practice. Andreas runs major HR consultancy and management assessment projects for some of the world’s leading employers. He also oversees recruitment and employee development at Aon Assessment Solutions and is responsible for creating the mission, values and culture that are bringing global success.

Andreas co-founded cut-e Group, a global talent management and assessment specialist, in 2002 and was its Managing Director when the company was acquired by Aon plc in 2017. He transformed cut-e’s marketing and sales potential and oversaw the development of its proprietary psychometric talent assessment tools and advisory services, which enable clients to make better screening, selection and development decisions.

Recognised as a thought leader in the assessment industry, Andreas is a frequent speaker at recruitment and psychology conferences and a regular contributor to the talent management and assessment media.

Prior to co-founding cut-e, Andreas set up the German subsidiary of occupational psychometric company SHL Group and spent 13 years with the firm, latterly as European Business Development Director. He holds a diploma in psychology from the University of Kiel, Germany.

Dr Achim Preuss

Head of Global Solutions at Aon Assessment Solutions

Dr Achim Preuss is a renowned pioneer in the assessment industry and a visionary practitioner. As Head of Global Solutions at Aon Assessment Solutions, he is responsible for the company’s global product development and its best practice innovations in pre-application attraction and selection, which enable clients to make better talent decisions.

Achim co-founded cut-e Group, a global talent management and assessment specialist, in 2002 and was its Chief Technology Officer when the company was acquired by Aon plc in 2017. He conducted groundbreaking psychological research and drove advances in the company’s product portfolio, in areas such as mobile testing, gamified assessments, new-style situational judgement tests, video assessment, Artificial Intelligence, ‘psychometric fingerprinting’, candidate engagement, data integration and the use of predictive talent analytics.An experienced and in-demand presenter at the world’s leading psychology conferences and assessment industry events, Achim writes regular articles and opinion pieces in the HR, talent and recruitment media.

Prior to co-founding cut-e, he spent six years at occupational psychometric company SHL Group, latterly as European Director of Product Development. Formerly a business psychology professor at Friedrich Schiller University in Jena, Germany, Achim holds a degree in psychology and a doctorate in the application of Artificial Intelligence through applied computing science.

The cut-e innovation story

On the sofa with our founders: in this short movie we hear about what is so innovative about cut-e, why this is so important to us, and how clients benefit.

How we achieve our innovation


  • Monitoring trends and the market. Our global Assessment Barometer monitors assessment trends across the world and the key HR and talent challenges facing organisations. We monitor academic research and distil the most interesting in the ScienceBlog - to inspire HR practice. The results feed into our development programme. 
  • Feedback from clients, candidates and those not using our tools. We talk with Talent Professionals and discuss assessment at conferences, webinars, client events and via our own feedback tools. 
  • Working with universities. Our commitment to building relationships with academic and research institutions is strong. They carry out research independently using our tools and our Academic Research Portal supports their work. 
  • Testing out new technology. Technological advances afford new opportunities for assessment. Whether in terms of mobile assessmenttechnical integration or gamified assessments, we apply, test out and incorporate into our systems when the technology creates a shift in the ease of use or application and adds value to the assessment process. We know that technology impacts psychometrics and test and report on this.
  • Our international Research Team and research agenda are core to the business. Our team, based in-house, works with clients on their assessment needs today and works on the future assessment agenda for tomorrow. 
  • Sharing our learning and gaining peer-review. We present regularly at academic conferences and submit articles to academic journals to test the robustness of our work and to pioneer best practice in Online psychometrics.

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