The case for Realistic Job Previews
Realistic Job Previews (RJPs) provide a great way for potential applicants to find out if they are suited to the roles at your organisation or within your industry.
A Realistic Job Preview created by cut-e:
- provides an interactive and fun learning experience - available on smartphone, tablet or desktop
- informs candidates about their suitability for the role and the organisation
- encourages those aligned with your culture and values to apply
easyJet adopts Realistic Job Preview
The easyJet RJP was developed with several objectives:
- to promote the easyJet brand
- to provide an attractive and controlled candidate experience and
- to manage applications
easyJet wanted to create a positive candidate experience for all those taking part and so includes immediate feedback on the answers chosen as well as information about life in the job. It is an important consideration as everyone looking at the RJP is a potential customer. By providing honest insights into the life of cabin crew and the daily challenges, easyJet is able to manage a high volume of applications. During a specific period 66,259 people completed the RJP and easyJet received 25,931 applications - from applicants knowing what the role entailed and motivated to do the job on offer.
Lidl implements Realistic Job Preview
The RJP is part of the Lidl Store Management Development Program (SMDP), a customized modular-based training program to prepare successful applicants for the store management role. The goal of the SMDP is to recruit and hire talented, seasoned store management and to prepare them to launch and run successfully a Lidl store in the U.S. With the customised RJP, Lidl attracts and provides career opportunities for those who love to engage and serve customers, are eager to develop their skills and want to grow their careers.
du adopts Realistic Job Preview
du is a highly multinational company, based in Dubai, and values and celebrates the diversity of its employees. To communicate and articulate this position, du decided to use RJP in HR marketing. Completing the 7 tasks that make up the test, the candidate gets a feeling for the du values and philosophy. The interactive test allows the company to address various benefits future employees can expect. Together with cut-e, du developed a test format that showcases the positive approach of the company and presents this in a way which is designed to be viral and also promotes Dubai as an economic centre.
flydubai uses Realistic Job Preview
flydubai uses the RJP as a quiz for those interested in becoming a cabin crew member. The quiz is designed for quick access and help candidates to work out whether flydubai is right for them by giving an insight into what it's like to work as a member of cabin crew.
The RJP provides an insight designed to:
- promote the role of cabin crew and show the variety of tasks the job entails.
- fit well and appeal to the needs of the next generation.
- engage with potential employees early on.
Sunglass Hut: Key drivers to use RJP
The key drivers for Sunglass Hut to design and implement RJP were to:
- Promote the Sunglass Hut story and experience
- Align expectations of the job with the reality
- Manage volume of applicants and candidate experience
A Realistic Job Preview was designed and incorporated into the Sunglass Hut careers portal to help potential applicants decide whether they wished to proceed through the application process and ultimately work for Sunglass Hut. Feedback is provided as the person progresses through the scenarios and if potential applicants are getting good feedback, they receive positive messages and are encouraged to apply; if they’re not getting good feedback, they may reconsider their application to Sunglass Hut.
Sunglass Hut about cut-e
“We want applicants who buy into our approach to sales and work and live our brand, so it’s important for candidates to experience that early on.”
Mr Scott Schroeder, Director for Talent Acquisition at Luxottica Retail Australia